Lifestyle| Search Marketing Meaning and Uses

Before we dive into search marketing  meaning and how it can be used in business and better understanding of how they work.  

Not too long ago, if a person needed information they were forced to go to the local library and spend hours digging through shelves of books. Nowadays finding information is easier than ever before and we have search engines to thank for that. 

This process was originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as a term to cover search engine optimization (SEO) and search engine marketing (SEM) which is used to describe paid search activities.

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