Planning Your Landing Page Theme
Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay per click (PPC) program, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.